- Tool for semi-automated coding of open questions.
- Tool is highly efficient in coding of data processed in SPSS.
- Extremely practical and efficient in coding brands, especially during continuous projects.
Compared to the standard way of coding this tool has positive impact on folowing important areas:
- Eliminates work compared to a standard preparation of coding and importing codes into the data.
- Certain part of text strings is coded automatically and that’s why the costs of manual coding are reduced.
- Saving the work of coders and analysts is up to 75 %.
- Enables coding in the running of data collection and does not wait til the end of the field.
- Automated coding speeds up the whole process (no long waiting for coders).
- Time saving more than 80 % at the coding of brands.
- Coding of brands may be reduced to a few minutes in later waves of continuous researches.
- Significantly reduces the error rate that occurs during manual coding.
- The error rate drops to orders of tenths of a percent during coding of brands.